Cool Toys Pic of the day – Google Ripple


Google Ripples: Support:…

I’ve been playing around with Google Ripples lately. Google Ripples
allows you to go to any public post, and take a look at the individual
metrics and distribution path for that specific chunk of information.
When you see something reposted from someone you don’t know, you can
literally track the path for how it got from the original poster to
the person in whose stream you saw it.

Please note – “this offer is only good” for a few weeks after the
initial post. You can’t go back and find it later, even if the
original post is still there and the link is good. If you see
something really interesting, you better capture a video and
screenshot for later.

Ripples does many interesting things that really can help the budding
social media person grasp an intuitive sense of what works and what

First, how do you get the Ripples? For each post, when you mouse over
it, a faint down-arrow appears in the upper right corner. (How much
you want to bet that this is COMPLETELY inaccessible to the blind? But
I haven’t tested it with a screenreader, so someone tell me what
happens if you do.) Click on the down arrow, and a menu pops up, for
which the last item is “View Ripples.” Choose that, and a new window

In the Ripples window, you’ll see a visualization showing the original
post/poster at the center, with radiating outward bubbles showing
reposts. Larger bubbles are given to people who reposted, and more
reposts spawned from them. Note, the graphic is generated sometimes
with incomplete data. One I was testing had 112 reposts, but the
graphic was built with only 51 of them.

Below this graphic, is a timeline with a video play button beside it.
Click on the video play button, and it will play through the sequence
of how the reposts unfolded – who was first. The timeline will show
peaks of activity, the animation of the bubbles shows you who were the
folks involved with the activity of a given peak.

Below the timeline, you’ll find stats — influencers, statistics,
languages. Languages is obvious. Influencers are the people who
reposted it who have the most followers. Statistics are where it gets
fun. Average shares per hour tells you how fast the message is moving.
Average chain length and longest chain show influence in a very
interesting way. For example, Scoble is famous throughout social
media, with tons of followers. His posts on Google Plus are often
reposted a great deal. But most of the repost chains are very short.
He is influential to those who follow him, but the folk who repost are
seldom influencing others to repost. Conversely, in the image shown
here, the longest chain is 11. Eleven? That’s a pretty long chain,
which is part of why I chose this example.

Example post (81 shares):
“O. Fataleè – Feb 14, 2012 – Public
1-An estimated one million children are forced to work in the global
sex industry every year
2-The global sex slavery market generates a $39 billion profit annually
3-Selling young girls is more profitable than trafficking drugs or weapons
Celebrities are taking part in Real Men Don’t Buy Girls campaign. Be
part in this campaign and spread awareness…”

Powerful stuff. A good message. Well crafted. Strong image. Not at all
surprising it has lots of reposts, right? Except …

Ripples for that post:…

Look at the bubble graphic. O’s bubble is relatively small, and there
isn’t much attached to it. The few bubbles that are attached tend to
be pretty big. Not many people follow O, but those who do are
comparatively important. The really big bubble is someone else. Take a
look at the timeline. Notice there is virtually no activity until
there is that bump labeled Mari Thomas? What’s going on there?

Original poster [O. Fataleè]:
In O.’s circles (59)
Have O. in circles (37)

Influential reposter [Mari Thomas]:
In Mari’s circles (4843)
Have Mari in circles (18276)

See what’s happening? O’s post is getting a lot of activity, but only
because it was reposted by someone in thousands of circles. When you
mouse over a name, you can see exactly how that person connects to the
thread of the chain of posts/reposts. How this post got to me:

O > John Kellden > 19 people we have in common

How this post got to most people?

O > John Kellden > Mari Thomas

In John’s circles (3583)
Have John in circles (2471)

I’ve been noticing many expected and less expected patterns as I
explore. A lot of this is pure number. The rest of it seems to be

If you want to find some posts with lots of shares to study on your
own, here is a great way to start.

Social Statistics: Top Google+ Posts: Past 24 Hours: Shares:

Social Statistics: Top Google+ Posts: Past Week: Shares:


One thought on “Cool Toys Pic of the day – Google Ripple

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