Cool Toys pics of the day: Lilly Oncology On Canvas

Picture_403

Lilly Oncology On Canvas: http://www.lillyoncologyoncanvas.com/

With the whole FDASM thing going on right now ( http://fdasm.com/ ),
I’ve been looking for examples of how pharmaceutical companies are
using social media already. I am finding it easier to find examples of
how social media is being used badly than it is to find examples of it
used well. This is one example of a drug company using social media
well.

The Lilly Oncology On Canvas campaign is using the usual social media
venues (Facebook, Twitter, etc) to create awareness of a condition,
promote sensitivity to the issues involves, tell stories and bring the
stories to life, crowdsource a project, and create community. This
project doesn’t do all of this equally, and they don’t use all the
social media resources equally effectively, but it is still a really
nice example.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s